We finished this project a while ago but I haven’t got round to posting my designs. They’re still in the process of choosing between the designs, there were some very good ones!
The brief was to design an identity for the new gallery “The Wall” or in Welsh “Y Wal” at the university. This is my first design, a typographic solution. The gallery would be a big talking point, and this was something I really wanted to incorporate into a design. I also made a smaller rebus style logo, letterhead and envelope.
I wanted to do a second design, that incorporated the universities shape and colour. I did a lot of photographic research of the building itself, and then designed this logo. I wanted it very basic with the main emphasis on the text and yellow section that matches the universities actual design.
My last idea I had was to create a variation on the above design, and incorporate interactive feature. The biggest design craze recently has been 3D imagery, which is where I came up with the idea of the next design, which could either be used on it’s own, or as a pair with the above design. (Red and Cyan glasses required to see the 3D effect).
Here is my letterhead and envelope design for this logo –
Overall, I’m quite happy with my designs. I prefer the typographic logo, but everyone else seems to prefer the image logo. Comments and Criticism is welcome, as I’d love to know what you think. Thanks!
Ever since changing to Graphic Design from Fashion, I’ve been completely engaged in graphic design. Noticing everything and anything relating to design, fonts that don’t fit in with their purpose, images that just don’t look ‘quite right’, and logos that jump out with creativity. I’m not saying all my designs will be perfect, but I love nothing better than redesigning someone else (luckily I manage to keep my mouth shut!).
I often browse graphic design websites for inspiration and ideas – below is examples of my three top design styles/features for logos.
Hidden messages – The FedEx logo is one of my favourite logos. If you ignore the colours, and draw your attention to the Ex, there’s an arrow between the E & x, something I hadn’t noticed before it was pointed out. It was questioned whether this was on acident or was purposly designed. Turns out the font had to be redesigned in order to create a perfect arrow.
Colourful Logos against white – Webisode is an online website that shows mini television shows. I’m automatically drawn to logos that have good use of colour, however it would also work well in greyscale. Plain, simple logos with a sudden splash of colour are definitely a favourite style for me.
Clever logos – This lochness logo is a key example of a ‘clever logo’. One that you need to look closely at to realise that there’s a second meaning or design. A simple logo that leads to great effect.
Below is just a selection of more interesting logos –
For more logo designs, check out here.