We are currently completing our ‘Competition and Commission’ module – a part of our second year that consists of a number of different projects relating to the title. They are all live briefs which means we all have a chance to win or be selected for each design.
The first project is for the Fashion Design department at our university (ironically the course I was on when I started my time at Newport University). We have to design the identity of this years fashion show. The event is very prestigious and always draws big publicity. We now know the results, and sadly mine didn’t get picked, but the winner’s work was gorgeous, so there’s no hard feelings!
The department wanted a clean, crisp design. Stating they didn’t want a ‘typical’ fashion design poster. They provided images which they promoted us to use, and we were also advised by our lecturers to use them as he thought they would insist on it. We needed to create a poster, leaflet, programme, ticket, and optional internet banner. I chose not to use a script font, as I think they are quite old-fashioned and perhaps not what the department wanted, instead I chose to use a newer sans-serif font. My designs are quite basic and straight forward, but personal I feel they are straight to the point. Hopefully simple yet effective as there’s nothing more frustrating than seeing a poster and having no idea what it’s trying to advertise or sell.
The following designs are my submission for the brief. There’s a few variants, but overall I had about 20+ design to narrow down. I’d appreciate feedback, so feel free to leave a comment what you think, and how I’d improve them. I still have time before the actual course submission, and thus might make some improvements before this date.